Dr. Talia Lafond is a trauma-informed dentist with deep expertise in sleep dentistry and TMJ treatment. She wanted to open a practice that felt fundamentally different from traditional dental spaces, but she needed branding and a website that could actually convey that feeling, not just talk about it.

At the heart of Sleep Easy is a belief that care should calm your nervous system, not stress it. We translated that philosophy through a carefully considered color palette of soft purples and midnight blues, a brand voice that’s clinically confident but genuinely warm, and imagery that emphasizes safety and comfort. Every design choice reinforces the same message: you’re not just getting treatment here, you’re being cared for.

The result is a brand and website that does the work for her. Before Dr. Lafond even speaks, the design has already made people feel like it’s safe to trust her.

Project Scope

User Research

Full Brand Identity Design

Full Website Design