Emma launched High Tide Beauty Bar with a vision for what a beauty space could feel like when it’s designed around actual client experience instead of sterile industry standards. She needed a complete rebrand that could transform her entire physical space and extend into her products, web presence, and everything clients touch. The work was big: signage, bottle labels, custom merchandise, website, and the entire in-person environment.

We built an identity system that feels effortless and welcoming, one that works as hard in a physical space as it does on a screen. Every element from custom bottles to storefront signage to the website reflects the same philosophy: beauty care that’s accessible, thoughtful, and genuinely rooted in making people feel good.

We wanted to ensure that High Tide’s merch felt like an extension of the experience; small reminders that High Tide is a place where clients are actually cared for. The website communicates the same thing her space does in person: that this is a beauty bar built by someone who cares about the clients skin, brow, and lash health.

Project Scope

User Research

Full Brand Identity Design

Full Website Design

Merch