Sea Us Run, a specialty running store in Santa Barbara, CA, offers curated gear, a personalized touch, and a community-driven vibe. Led by sunny and determined founder Laura, it’s more than a store—it’s a hub for runners to connect and thrive.
Working with Laura, the founder of Sea Us Run, was a reminder that building a brand is a lot like training for a marathon—challenging, rewarding, and occasionally requiring a bit of sweat and patience. Together, we crafted a community-driven identity for her Santa Barbara running store that feels as inviting as a post-run coffee with friends. We created a logo suite that plays well with others, a color palette rooted in psychology (because your brain deserves some love too), font pairings that don’t argue, and a tailored brand voice that mirrors Laura’s warm yet energetic approach. We also armed her with social media templates and brand guidelines because, let’s face it, running a business is hard enough without wondering if your Instagram looks cohesive. Every detail was designed to reflect her vision—welcoming, dynamic, and unapologetically authentic.
– Laura Brindley, Founder, Sea Us Run